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ARMENIA: FROM TRADITIONAL MEDIA TO INTERNET

Ani Mejlumyan

Table shows high increase in numbers among Internet users in 2010-2011.

Internet Usage and Population Statistics:

 

YEAR

Users

Population

% Pen.

GDP p.c.*

Usage Source

2000

30,000

3,002,594

0.1 %

US$ 410

ITU

2001

40,000

3,000,164

0.5 %

US$ 500

ITU

2006

161,000

2,950,060

5.5 %

US$ 2,853

ITU

2008

172,800

2,968,586

5.8 %

US$ 3,685

ITU

2009

191,000

2,967,004

6.4 %

US$ 2,668

ITU

2010

1,396,550

2,966,802

47.1 %

US$ 2,506

PSRC

2011

1,396,550

2,966,802

47.1 %

US$ 2,506

PSRC

Source: http://www.internetworldstats.com/asia/am.htm

 

In 2010–2011 years the number of Internet users increased by almost 40% according to Open society’s report “Maping digital media.”

 

The report finds that digitization has increased the diversity of media outlets and their content. Yet the lack of independence of legal institutions, non-transparent media ownership, flawed broadcast legislation and the slow pace of digital switchover continue to obstruct the development of the media sector. Television, the main source of information, is still largely controlled by the authorities. There is widespread hidden censorship as a result of political pressure on media outlets, which especially affects the news and political content on television. Most media organizations remain dependent upon large businesses and political elites.

 

The internet users growth wasaccompanied withseveral contributing factors: new Internet providers entered the market, the price of internet services decreased; Internet reached rural areas; computers were sold on credit; and Internet was accessed through mobile phones. However, according to data of Internetworlstats from 2011, in Yerevan 43% of population were using Internet, while in regional cities only 33% were Internet users, in villages the number reached only 13%.

 

New media is progressively emerging and developing.

Source: http://www.opensocietyfoundations.org/sites/default/files/mapping-digital-media-armenia-20140324.pdf

 

 

Industry trends

60% of Armenian Internet users have a social network profile and most of them visit it every day. Internet users trust online media content and share it through social networks.

 

 

In 2011 according to CRRC’s survey over half of Armenians (61%) have never read news online. However one third out of 39% consume news at least once a day. On closer examination, it appears that Yerevan residents are more likely to read online news.

 

Armenian online media has grown rapidly in recent years, aided by falling prices and greater numbers of users.  Online media outlets are in fierce competition among themselves. Many are multilingual; for example, News.am is available in Armenian, Russian, English, and Turkish.

 

Online media are both quicker and more diverse than traditional outlets. According to Circle.am, a rating website, the most popular are News.am, Regnum.ru, Tert.am, 1in.am, and A1plus.am (September 2011).

 

 

The leading news website News.am increased its monthly visits from 850,175 to 2,941,645 in just 12 months. 2014 May News.am’s facebook page has 238, 927 likes.

Source: http://www.alexa.com/siteinfo/sport.news.am